Visitor Economy in Oxfordshire

The Creativity, Culture, Heritage and Tourism Investment Plan for Oxfordshire (CCHTIP) was launched at Blenheim Palace on 11th July 2016, and will play an important part in achieving the actions set out in the  Strategic Economic Plan 2016.

The aim of the CCHTIP is to develop a clear vision and purpose that will strengthen and exploit investment opportunities and innovation within the visitor economy, to create sustainable growth and prosperity throughout the county.

Four key themes were identified in the Investment Plan:-

Productive and engaging experiences

Centred around a dynamic creative industries sector and a more interactive cultural sector, that will help reinvigorate our heritage assets, essential for any tourism economy.

Skills, talent development and business growth

To build CCHT businesses that are more innovative and competitive through the use of technology and knowledge transfer. 

Creative Place-making

Building a sense of “Place” is central to who we are, and our identity is shaped by the role of local cultural participation and our distinctive heritage offer, which opens opportunities to shape our tourism sector


To help drive a more strategic approach through closer collaborative partnership working throughout the county with an adaptable, open and flexible approach to take advantage of any potential funding opportunities that arise.

Project Proposals Investment

35 Investment Proposals totalling £44.5 million have been included in the Investment Plan, but Nigel Tipple, Chief Executive of OxLEP said this was just the start of the process. The plan will be updated on a regular basis to ensure new project proposals are included.

Experience Oxfordshire (the Destination Management Organisation for Oxfordshire) has been appointed as Network Navigator for the sector, and will help promote and develop the Investment Plan.

Visitor Economy Sub Group

Ed Vaizey MP was appointed chair of the Visitor Economy Sub-Group and brings a strong strategic focus. As Minister for Culture & Digital Economy from 2010 to 2016 he published the first Culture White Paper in 50 years in March 2016. His in-depth knowledge and experience in this area will be instrumental in helping shape the future direction and success of Oxfordshire, and together with the Sub-Group which includes a broad range of influential leaders from the creative, cultural and tourism sectors, will play an invaluable role in developing our vision for place making, and will be vital in attracting overseas investment and supporting economic growth following “Brexit”. The first meeting was held on 28th October 2016 and will meet on a regular quarterly basis. The agenda, papers and minutes for each meeting will be made available on this webpage.