Adopting a strategic approach to social media marketing
Jon Ellard of Ellard Outloud joins us to deliver the fifth in a series of six OxLEP eScalate webinars all about social media marketing.
Social media is something we all know we need; it pushes many of us beyond our comfort zones and we lack the know-how and follow-through to achieve real results. With the power to dramatically change how we market to our clients or consumers; no business today can afford to half-bake their digital efforts and miss out on the kind of results a strong social media strategy can deliver.
As Jon says “Too many businesses fumble through their digital activities, being present where they know they should be but failing to implement a strategy to thrive in those places. Social media campaigns need to be strategic. Shockingly, this is where many fail; digital efforts are made, but strategy and planning are lacking.”
Binding together two decades of experience at the frontline of digital marketing, Jon will be using this session to talk us through the key steps to setting our businesses up for digital success.
The following events in this series are:
- A guide to PR – Five things journalists hate