This workshop will support you in developing a digital marketing strategy to your business. This workshop is designed for businesses who have been trading for 12 months.
Learning Outcomes:
- A knowledge of the 4 pillars of Digital Marketing and why these are important
- A practical knowledge of what your website must do generate business and creating web pages that can deliver that
- A good understanding of how to evaluate your desired online customer journey
Topics covered are:
-The 4 pillars of Digital Marketing – Content Marketing, SEO, Social Media & Analytics
-Target outputs around your digital activity: Website & Social
-Gathering data and using ‘squeeze pages’
-Using analytics and reporting on what is important to business generation
-The SOSTAC Approach: Creating a strategy for digital marketing success