Improve your Marketing to Grow!
‘How do we get more leads?...' A key question for most business leaders.
You might have tried a variety of marketing activities which don’t seem to work, have lots of ideas and maybe be thinking ‘we need a new website’ ‘we need a better brand’ ‘we need to be better at digital marketing’ ‘we need to do more social’…etc
But you are busy, you’re not a marketing expert and you’re feeling a bit overwhelmed. Where do you focus? How do you get started? How do you improve the marketing function?
In this webinar, we will cut to the chase without indulging in jargon. It is designed to help you understand how you identify the right marketing for your organisation, to get the results you need.
This webinar will cover:
1. The difference between marketing and sales
2. How marketing changes as your company grows
3. How to budget for marketing
4. How to discover which marketing is right for your organisation
5. Some common mistakes – so that you can avoid them
Su Copeland has over 30 years sales and marketing experience; and works with business leaders looking to generate the right kind of opportunities and systems for growth.
She has wide sector experience with a specialism in working with technology, science and engineering organisations. Her results-based focus comes through progressing from junior roles, to managing multi-million accounts and then moving to founder roles in a number of start-ups. As MD of a local B2B telemarketing agency, she and her team delivered successful projects for clients such as Microsoft, Fujitsu and Novartis. As CEO of Priddey Marketing she works with MDs and CEO to help them take control of their marketing and deliver the right results.
Within the Oxfordshire business eco-system, Su is a sounding board to a number of organisations including an adviser on the OxLEP Business Sub-Group and founder of The STEM Advisers Hub.