Introduction to Facebook and Instagram Ads
With the Facebook algorithm limiting the organic reach that you can achieve on the platform, Facebook ads are a great cost effective way to get in front of and engage with your target audience to achieve your business objectives.
In this session, Maria will introduce you to Facebook and Instagram ads and you will learn about:
- Why you need to use them
- Ads versus boosted posts and when to use each
- What to do before you start spending any money
- What makes an ad work
- How much to spend on ads
About our specialist Maria Harding of Four31 Digital:
Maria Harding MBA is a strategic social media marketing consultant and coach who works with ambitious businesses to achieve their business goals through the power of social media.
Working with businesses in the UK and beyond, she helps businesses to leverage the most appropriate platforms for their target audience and market and to build engagement with them through organic social media and Facebook and Instagram ads. Maria provides both ‘done-for-you’ and ‘done-with-you’ social media marketing services.
In 2019, her business, Four31 Digital, won the Marketing & PR Excellence award at the Venus Awards Devon & Cornwall and has been a finalist in several other awards.
For more information about the eScalate programme, visit: www.oxfordshirelep.com/escalate
Please note that these events are part-funded by the European Regional Development Fund (ERDF) and are delivered as part of the eScalate programme to help SMEs. By engaging in this programme you are being offered assistance under the De Minimis regulation which allows a company to receive up to but not exceeding €200,000 of public funding (at the applicable exchange rate) of De Minimis aid over a rolling three-tax year fiscal period. This de minimis declaration does not cover undertakings engaged in: the primary production of agricultural goods and fisheries/aquaculture, road freight, services of general economic interest and export related activities and activities favouring domestic over imported goods. Please note, support cannot be given to undertakings (businesses) in difficulty. In order to receive support from this programme, you will be required to complete an application form and other relevant documentation.