Marketing with a Mission Masterclass: Finding Your Brand Voice
In this session you will learn how to create an authentic brand voice that speaks to your community.
Whether it’s on your website, in an email or blog, on a flyer, or in a Facebook post, your writing is communicating something about who your company is – and it’s not just about what you say, but how you say it. Ultimately the way you talk to your customers or stakeholders can be the deciding factor for whether or not people will buy into your organisation or business.
So come join brand voice crafter and wordsmith extraordinaire Bethany Joy for an intensive session on brand voice. Beth will be offering you a practical guide to shaping the language your business uses so that through it people get a better sense of your organisational vision and mission – and are inspired to engage with you.
You’ll leave with:
- New inspiration about the power of language and how it can make or break your business
- A simple but clearly defined brand voice for your business
- Some mini guidelines to help you consistently write in a way that brings that voice to life
What people say about Beth's Brand Voice Workshops...
“Well-presented, fascinating and hugely practical - every business should be thinking about this stuff.”
“Beth’s workshop was super engaging and informative, yet with a relaxed and friendly environment – I learnt a lot!”
“This session really opened my eyes and made me look at our company’s language in a completely new light. It’s made me realise how much needs to change, but in an encouraging way that’s also shown me what the positive opportunities are.”
Who is it for?
Social entrepreneurs who want to better leverage the social or environmental benefit of their business or organisation to drive growth and scale impact. You might run, or work for, an indie business, social enterprise or trading charity in Oxfordshire.
About Bethany Joy
A brand voice crafter and wordsmith extraordinaire, Beth helps passionate people with big ideas find the words they need to get got!
She began her working life in charity communications just over a decade ago, before moving on to comms and brand consultancy and then copy-writing for a creative agency. Beth now helps organisations find a writing style and voice that truly shows the passion and personality of their business, as well as creating gettable and irresistible copy for their websites, campaigns, leaflets and blogs.
You can check her out at bethanyjoy.co.uk
This is session 3 of 4 Marketing with a Mission Masterclasses at The Jam Factory
These workshops are designed to help you leverage your social & environmental impact to raise your profile and drive engagement.
The sessions:
29/03/22 – Content Planning with Purpose – defining your purpose & creating content that supports your vision & mission (Speaker - Annabel Lee)
26/04/22 – Creating Video Content With Purpose (Speaker - Veena V)
24/05/22 – Finding Your Brand Voice – creating an authentic brand voice that speaks to your community (Speaker - Bethany Joy)
28/06/22 - Social Media Strategy & PR – Learn how to develop your social media strategy to better communicate the mission of your business, and how PR can help.
Facilitators
Rosie Jacobs, Director of Independent Oxford
Rosie is Co-Founder and Director of Independent Oxford, a membership organisation that supports and promotes independent businesses in Oxfordshire, with a vision to create a society where everyone values local. What started as a monthly meet up for indies, has now grown into a community of over 150 businesses, who support each other and champion the value of buying local. The Independent Oxford website has over 20k views a month, and the IO social channels and newsletter reach 18k+ followers.
Rosie is passionate about building strong communities, and championing social and environmental positive impact organisations through story telling.
About eScalate
eScalate, is a three-year project, part funded by the European Regional Development Fund (ERDF) which runs until September 2022 to support Social Enterprises, social entrepreneurs, enterprising charities and purposeful businesses in Oxfordshire.
Support includes:
- one to ones
- workshops
- peer support sessions
For more information about the eScalate programme, visit www.oxfordshirelep.com/escalate
Please note that this event is part-funded by the European Regional Development Fund (ERDF) and is delivered as part of the eScalate programme to help SMEs. By engaging in this programme you are being offered assistance under the De Minimis regulation which allows a company to receive up to but not exceeding €200,000 of public funding (at the applicable exchange rate) of De Minimis aid over a rolling three-tax year fiscal period. This De Minimis declaration does not cover undertakings engaged in: the primary production of agricultural goods and fisheries/aquaculture, road freight, services of general economic interest and export related activities and activities favouring domestic over imported goods. Please note, support cannot be given to undertakings (businesses) in difficulty. In order to receive support from this programme, you will be required to complete an application form and other relevant documentation. If you need to check your current position for state aid please contact us. If you would like any further information on De Minimis aid and Special Drawing Rights (SDR) subsidies, please see the state aid page on the OxLEP Business website:
https://www.oxlepbusiness.co.uk/state-aid