OxLEPs Start Up Club: Developing your Marketing Strategy
So you’ve done your market research, developed your new product or service and you’re ready to launch.
But who are your customers and how do you reach them? Where do you start with social media and is it possible to do digital marketing on a budget? This webinar will help equip you with the basics to run your own marketing campaign with confidence.
Who is it for?
This webinar will suit:
- Pre-starts and start-up businesses planning a launch of a new product or service
- Established businesses wanting to
- Reach new audiences and build their customer base
- Launch an additional product or service
- Re-brand or pivot their core offer
What will people learn or get from it?
Attendees will learn how to build a marketing strategy by focusing on the following key elements:
- What is your offer?
- Who are your customers?
- How do you reach them?
We will cover:
- Competitor analysis
- Identifying your USP
- Social media basics
- Marketing on a budget
Attendees will be provided with a marketing strategy template to help them build their own marketing action plan.
Ashley Cavers is the co-founder of The Wonky Food Company, which sells relishes made from imperfect and surplus fruit and veg. Launched two years ago, the company’s products are now sold in the Co-op and Ocado as well as a growing network of independent delis, farm shops, cafes and restaurants.
Ashley has a background working in media, marketing and PR, and also works with OxLEP as a business adviser on a number of their enterprise support programmes.