We start the morning by looking at the difference between sales and marketing. What’s the difference between B2B and B2C (and what do those terms mean)? How has selling changed?
A key takeaway is that it’s as important to create value during the sale and after the sale; it’s not just your product that does this for customers.
Justin Jackson has worked in branding, marketing, sales, digital, and communications for almost twenty years. Over that time, he has worked with startups and corporations, politicians and celebrities, radio stations and TV channels, firms and non-profits. He is currently the owner of Digital Remit, which delivers strategic advice and professional training to companies both large and small.