Whether you’re an entrepreneur looking to grow your network or working in a business wanting to connect with likeminded people, LinkedIn has taken the business world by storm.
With now over half a billion members spread across 200 countries, the platform is ever-expanding and continuously connecting the professional community.
Now the top-rated social networking site for lead generation, LinkedIn has changed the very nature of the business environment and is now considered an important tool for all businesses and professionals to utilise.
Here, at OxLEP Business we recognise its importance and have decided to ensure the business community in Oxfordshire are fully-equipped to use LinkedIn. By providing practical strategies and tactics we are enabling all businesses to use the tools on the platform to help win paying clients, connect with new sector influencers, or even just raise a bit of profile.
We will show you:
- How to design an SEO-enriched profile, specifically designed to put your name at the top of all else. Then designing and delivering the right type of content to make LinkedIn’s algorithm work for you, not against you.
- How to target, connect and build relationships with your target audience. Creating natural conversation starters through a variety of LinkedIn's readily available tools.
- How to optimise your content for the LinkedIn platform which is critical to increasing your views, visibility and engagement.
- Why your brand on LinkedIn matters, whether you are using your Company Page, Employee Advocacy or Paid Advertising. It's important you optimise your activities to engage the right target audience and help them discover the value your brand offers to the market.