It is as much about 'how' you sell as 'what' you sell
We are joined by branding and marketing specialist, Jane Thomas from Iris Oxford.
An interactive session about marketing in YOUR business .
This lively session will introduce you to five key marketing principles and most importantly give you the opportunity to discuss how they apply to your business.
This session will be theory light, it’s main aim is to be interactive and an opportunity to ask any marketing questions you may have of an experienced International Marketing Director.
We will cover: Marketing Process, Unique Selling Point, Target Customers, Brand and Customer’s Journey but it’s really an opportunity for you to engage and ask the marketing questions you have always wanted to ask.
Learning outcomes:
- Marketing process
- Unique selling point
- Target customers
- Brand and customer journey
Presenter biography:
Jane Thomas is the lead brand, marketing and communications consultant at Iris Oxford .
She has over 25 years global experience in both consultancies and client-side. She has worked for a variety of brands including, John Lewis, The Co-operative Group, Audley Travel, The University of Oxford and the NHS.
She works with her clients in a number of ways; on specific projects (e.g. a rebrand, marketing strategy, product launch, digital strategy, growth plans), as an interim leader or on a retainer (as an on-call Marketing Director or Fractional CMO).
Please note that the event is part-funded by European Regional Development Funded (ERDF)
