Macdonald Bear Hotel, Park Street, Oxfordshire, OX20 ISZ
Marketing is the lifeblood of any business, but a common mistake is to rush to ‘doing’ without ‘thinking’. This morning is all about writing a marketing plan.
We follow the SOSTAC® framework from PR Smith, which has proved itself time and time again – and is taught by the professional marketing institutes.
Justin Jackson has worked in branding, marketing, sales, digital, and communications for almost twenty years. Over that time, he has worked with startups and corporations, politicians and celebrities, radio stations and TV channels, firms and non-profits. He is currently the owner of Digital Remit, which delivers strategic advice and professional training to companies both large and small.