Through this workshop, we provide an exclusive interpretation of the popular SOSTAC® framework, drawing on:
The best, recent work by a range of leading marketers
Our facilitator's 20-year background working with household names
An abundance of experience teaching startups and SMEs
Making writing your plan straightforward, yet effective
No prior knowledge or experience of marketing is required. We move quickly, but start at the beginning.
SOSTAC® covers:
Situation analysis
Objectives
Strategy
Tactics
Action
Control
This workshop is specifically designed for SMEs and delivered with business start-ups in mind. You will benefit the most if your business is pre-start, or has been trading for less than 12 months.