Developing an influencer strategy
A perfect follow on module to eScalate's strategic social media for growth workshops, specifically designed for B2B and B2C business owners.
Influencer marketing has exploded over the last few years. It seems like everyone is getting in on the action. Influencer marketing can be a paid strategy that sits within your core marketing strategy or it can be built organically exclusively within your social media strategy. However, to build an organic social media influencer strategy you need to know how to find the right influencers and how to build relationships with them.
In this session, you’ll learn all about the different types of social media influencer, how to establish the right influencers for your brand, how to find them and how to build organic relationships with them once you know who they are.
You will come out of this session with a list of social media influencers that you can start building relationships with immediately in your target market.
About our specialist Maria Harding of Four31 Digital:
Maria Harding MBA is a strategic social media marketing consultant and coach who works with ambitious businesses to achieve their business goals through the power of social media.
Working with businesses in the UK and beyond, she helps businesses to leverage the most appropriate platforms for their target audience and market and to build engagement with them through organic social media and Facebook and Instagram ads. Maria provides both ‘done-for-you’ and ‘done-with-you’ social media marketing services.
In 2019, her business, Four31 Digital, won the Marketing & PR Excellence award at the Venus Awards Devon & Cornwall and has been a finalist in several other awards.
For more information about the eScalate programme, visit: www.oxfordshirelep.com/escalate
Please note that these events are part-funded by the European Regional Development Fund (ERDF) and are delivered as part of the eScalate programme to help SMEs. By engaging in this programme you are being offered assistance under the De Minimis regulation which allows a company to receive up to but not exceeding €200,000 of public funding (at the applicable exchange rate) of De Minimis aid over a rolling three-tax year fiscal period. This de minimis declaration does not cover undertakings engaged in: the primary production of agricultural goods and fisheries/aquaculture, road freight, services of general economic interest and export related activities and activities favouring domestic over imported goods. Please note, support cannot be given to undertakings (businesses) in difficulty. In order to receive support from this programme, you will be required to complete an application form and other relevant documentation.