The importance of data-driven strategy
A perfect follow on module to eScalate's strategic social media for growth workshops, specifically designed for B2B and B2C business owners.
Pre-digital, you would struggle to understand the success of your marketing efforts. It was difficult to know which of your marketing channels were driving the best results and which messaging resonated most with your audience. No more. Digital has transformed the world of marketing.
You can now access a wealth of data to track exactly what’s working and what’s not. Using social media metrics we can understand which social media platforms delivers the best results, which content works best, which influencers have the biggest impact and which messaging drives the most actions. Making data-driven decisions ultimately drives success and can save brands time and money.
In this session, you will learn about social media metrics, prioritising the right metrics for your goal and setting Key Performance Indicators to benchmark success. Maria will introduce you to a the iterative “Test, Measure, Reflect and Refine” framework, which supports you to embed data-driven decision making within your strategy.
Finally, to put your learning into practice you will use your metrics to gather meaningful insights into what is working best on your platforms and develop clear actions to take forward.
About our specialist Maria Harding of Four31 Digital:
Maria Harding MBA is a strategic social media marketing consultant and coach who works with ambitious businesses to achieve their business goals through the power of social media.
Working with businesses in the UK and beyond, she helps businesses to leverage the most appropriate platforms for their target audience and market and to build engagement with them through organic social media and Facebook and Instagram ads. Maria provides both ‘done-for-you’ and ‘done-with-you’ social media marketing services.
In 2019, her business, Four31 Digital, won the Marketing & PR Excellence award at the Venus Awards Devon & Cornwall and has been a finalist in several other awards.
For more information about the eScalate programme, visit: www.oxfordshirelep.com/escalate
Please note that these events are part-funded by the European Regional Development Fund (ERDF) and are delivered as part of the eScalate programme to help SMEs. By engaging in this programme you are being offered assistance under the De Minimis regulation which allows a company to receive up to but not exceeding €200,000 of public funding (at the applicable exchange rate) of De Minimis aid over a rolling three-tax year fiscal period. This de minimis declaration does not cover undertakings engaged in: the primary production of agricultural goods and fisheries/aquaculture, road freight, services of general economic interest and export related activities and activities favouring domestic over imported goods. Please note, support cannot be given to undertakings (businesses) in difficulty. In order to receive support from this programme, you will be required to complete an application form and other relevant documentation.